Stories shaped by heart and logic.
Exploring how human instinct and intelligent tools shape images that feel alive — not artificial.
I’m a director and creative shaping brand stories through film, motion, and design. I lead multidisciplinary teams to create cinematic work that connects emotion and clarity — from concept through delivery.
My approach blends instinct, structure, and technology to build visuals that move people.
moving
images
Project: Cadillac Optiq
“Same Legacy. New Energy”
Role: Copywriting, Creative Direction, Generative AI, Editorial
Client: Mary Kay Global
A cinematic launch film introducing the first fully electric Mary Kay Cadillac Optiq — blending real footage and AI-generated content to mark a new milestone for an automotive icon. Built around the theme “Same Legacy — New Energy,” the piece reimagines heritage through technology, expressing power, precision, and transformation in motion.
Project: Leadership Framework
Role: Creative Direction, Brand Design
Client: Confidential
The system includes logo architecture, typography, color, photography direction, and cross-channel usage for web, social, presentations, and print. The visual approach is calm and intentional, using space, restraint, and rhythm to express unity and confidence.
100% AI Generated Content.
Project: LUMAINE
Brand Identity & Motion System (Concept)
Role: Creative Direction, Brand Design
The project focused on defining a cohesive brand language rather than a single campaign. Work includes logo exploration, motion identity, and atmospheric brand films built around emergence, reflection, and quiet confidence.
Visually, Lumaine lives in shadow and refraction. Soft directional light, textured darkness, and human presence suggested rather than explained. The goal was restraint and tension, not surface polish.
100% AI Generated Content.
Project: Miracle Set
“Make Every Age Your Favorite Age”
Role: Creative Director, Director, Post-Supervisor
Client: Mary Kay Global
A visual meditation on time and renewal. Combining elegant CGI product and extreme macro beauty, the film reframes anti-aging as empowerment — making every age your favorite age. Through movement, texture, and light, it reveals skincare as both science and emotion: precision rendered with warmth.
Project: Silky Setting Powder
“Find Your Match”
Role: Creative Direction, Post-Supervision
Client: Mary Kay Global
A fresh take on the idea of a perfect match.
We reimagined “Find Your Match” as a fast-paced, sports-inspired face-off — pairing dynamic movement with rich tone and texture. Each shade becomes a player in motion, colliding and blending in ways that celebrate individuality and precision.
The spot balances energy and elegance, combining kinetic portraits, playful choreography, and tactile macro product footage to showcase the lightness and versatility of the formula.
